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About the Care Zone

What is the Care Zone?

The care zone is designed to elicit first-hand knowledge of NHS based staff, patient and service needs. The fundamental principle is to encourage everyone with an interest in healthcare delivery the opportunity to contribute to the identification and development of innovative healthcare solutions by articulating critical issues and challenges they face in their day to day clinical and operational practice that are interfering with efficient and effective care delivery.

Why submit a care need?

The care zone provides an environment where NHS frontline professionals can discuss and debate unmet needs that matter to both staff and patients and participate in an alternative innovation process by generating, sharing and evaluating new ideas.

All unmet needs posted in the care zone are collated and categorised. Where there is a critical mass of engagement and debate around specific or groups of similar unmet needs then the NIC can respond by funding and supporting the development of a solution through Competitions and Calls to Action.

Benefits of submitting a care need:

  • Find out if the problem you’re looking at is a symptom of a different larger one
  • Find or involve other people to help find a solution
  • Potentially discover existing ‘solutions’ you hadn’t thought of
  • Help validate important clinical needs
  • Articulate the need for an innovative solution that the NIC, Industry, Academia can respond to
  • Get involved in developing innovative solutions to important healthcare challenges

Greater than 50% of current NIC supported innovation development projects originated from unmet needs identified by frontline professionals. These staff are now playing a leading role in the development of innovative solutions in partnership with Industry and Academia.

View the care needs other people have submitted.

Pyramid of needs: the number of needs is in inverse proportion to their universality

Stage 1: Unmet needs identified by individual organisations and needs WIBGI* posted on NIC website

  • Assess whether local needs / issues are a symptom of a larger problem
  • Stimulate further engagement and debate

Stage 2: Unmet need identified by small number of organisations

  • Identify and validate shared unmet needs with formal review / appraisal and potential collaboration

Stage 3: Universal unmet need

  • Respond with collaboration in targeted priority area(s)
  • Select preferred innovation target
  • Launch Competition / Call to Action to find best solutions
  • Progress though jointly awarded funding and partnership development initiatives

*WIBGI Wouldn’t It Be Good If